A Big Crowd at Cultivate’16

Cultivate’16 brings in industry people from all over the country. This year, the crowds were big, and Hoffman Nursery brought a larger team than ever. We talked to colleagues and customers throughout the show and had fun mingling at after-hours events.

A new logo, new banners, and our hot-off-the-press 2016-2017 Catalog of Grasses made for a very snazzy booth. This year we higlighted wholesale growers and the market for green infrastructure plants. Plants in our booth included a heavy dose of native species, as well as a few tried and true favorites. Take a quick tour of our time at Cultivate’16!

Darren Barshaw, Annie Saunders, and Scott Epps.
Darren Barshaw, Annie Saunders, and Scott Epps helped get the booth set up and ready to go. Darren, Director of Outside Sales, and Annie, Sales & Customer Service Assistant, are our newest additions to the Hoffman Nursery team.

Hoffman Nursery booth and plants.
Our booth featured a range of grasses and sedges that are useful for green infrastructure projects. As always, attendees asked lots of questions about the container plantings. Panicum virgatum ‘Cape Breeze’ PP24895 (far left), a compact selection of Switchgrass, got the nod from growers.
Annie Saunders and John Hoffman.
Annie Saunders and John Hoffman model our new and former logos at booth setup on Saturday.

Jill Hoffman, David Hoffman, Jared Barnes, Pat FitzGerald
Jill Hoffman (far left) and David Hoffman (far right) enjoy a lively chat with Jared Barnes (left middle) of Stephen F. Austin State University and Pat FitzGerald (right middle) of FitzGerald Nurseries. Pat introduced the EverColor© series of sedges, which are among our favorites!
Green roof plants.
Cultivate’16 included a wide array of educational sessions. We were happy to see Richard Hawke of the Chicago Botanic Garden talking about the green roof trials they’ve done at the garden. Both Sporobolus heterolepis and S. heterolepis ‘Tara’ got high marks for use on green roofs.
John Hoffman and Harvey Cotton.
Harvey Cotton, former CEO of the Huntsville Botanical Garden in Alabama, stopped by for a visit. Since retiring, he’s been writing, lecturing, and consulting. He’s also doing design work, and we can’t wait to see how he’s using grasses and sedges.
Annie Saunders and Shannon Currey.
Annie Saunders and Marketing Director Shannon Currey greeted attendees, answered questions, and talked with customers about Hoffman Nursery plants.

Evening of Excellence, Greenhouse Grower.
The last night of the show, Greenhouse Grower, Meister Media, and others sponsored an “Evening of Excellence.” The event highlighted award-winning plants, companies, and growers. Scott Epps, Jill Hoffman, and David Hoffman wait for the evening’s festivities to get underway.
Allan Armitage, Shannon Currey, Tracy Blevins.
Allan Armitage, well-known writer, speaker, and researcher, helped host the awards ceremony. Before things got started, he chatted with our Marketing Director Shannon Currey and Tracy Blevins of Plants Map about his mobile app. They discussed the grass selections on the app and ways to integrate Plants Map data.
North Creek Nurseries, Growing Operation of the Year, Steve Castorani, John Hoffman
The evening was capped off by our friends at North Creek Nurseries winning Growing Operation of the Year. It’s well-deserved, and we had a blast celebrating with them afterwards. North Creek President Steve Castorani and John Hoffman savored the moment together. Congrats to the entire team at North Creek Nurseries!

Pennisetum Karley Rose and booth
Pennisetum ‘Karley Rose’ framed the scene as our team met with customers and vendors. Traffic at the show was brisk, and we had a great time visiting with everyone.

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