A Fresh Look for Hoffman Nursery

For Immediate Release

Contact: Shannon Currey ǀ Marketing Director

919-479-6620 ǀ shannoncurrey@hoffmannursery.com

A Fresh Look for Hoffman Nursery

Nursery greets customers with a new design, updated resources, and 30 years of experience growing grasses.

Rougemont, NC (02 June 2016) — Hoffman Nursery is marking their 30-year anniversary by updating two important aspects of the nursery’s identity—the company logo and website. They wanted a fresh look that conveys their improved operations, increased growth, and commitment to the future.

The new logo and redesigned website at hoffmannursery.com are sleek and focused. The team wanted to keep elements of the original logo but update them with a brighter, more current look. The grass graphic and Hoffman Nursery text are simplified with clean lines and bold text.

The website provides more content than before, in an easy-to-navigate format. A mobile version allows growers and those in the field to reference the information easily any time. Lush images accompany strong visuals to direct users toward the most requested features—the plant search, plant profiles, and current availability. Throughout the site, quick links let users request a catalog, sign up for the nursery’s mailing list, or contact the sales team.

According to Marketing Director Shannon Currey, “Our customers’ time is valuable, so our priority is giving them information that matters and is easy to find. The website reflects our commitment to being a resource and serving their needs.” Updated plant profiles offer detailed descriptions, beautiful photography, and tips for container production and landscape use. A section on ordering makes it easy to take the next steps and get plants on the way. Readers who want to dig a little deeper can access expanded information for growers, get fascinating facts about popular plant groups, and increase their grass knowledge in the “Learn” section.

Nursery Founders John and Jill Hoffman are pleased with the new look. According to Jill, “It was hard to say goodbye to our first logo—especially after 30 years—and we liked our previous website. However, as our nursery expands, and we enter new markets, we wanted to greet our customers with a fresh perspective.”

Over the past several years, the nursery has streamlined production and shipping operations to help their customers get and grow better grasses. Improved stock and new techniques allowed the Hoffman Nursery team to increase turns, improve consistency, and expedite shipping. A new greenhouse almost doubles their growing space under cover. They’ve also expanded offerings to include more plants for green infrastructure and have encouraged fellow growers to share in this emerging market.

The new website and logo went live on June 1, 2016.


About Hoffman Nursery, Inc: Founded in Rougemont, North Carolina in 1986, Hoffman Nursery specializes in ornamental and native grass liners for the wholesale trade. They grow over 150 different species and cultivars of grasses, sedges, and grasslike plants, shipping them to wholesale customers across North America. Since its founding, the nursery has expanded to include a greenhouse and production facility with automated mixing and potting equipment and over 60 cold frames and hot houses.

High-resolution digital logo files in other formats, as well as further media information, are available from Marketing Director Shannon Currey via the contact information listed above.

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