Collaboration Profile Series - Charlie Hall

Our 2018-2019 Catalog of Grasses focuses on collaborations within and outside the green industry. Working with others offers our team opportunities to learn and share information. It’s where we often get new insights and innovations. In a series of upcoming posts, we’ll share some of our collaborations with you and explain how they create value for our customers.

Our first collaboration profile features Dr. Charles R. (Charlie) Hall.

Dr. Charlie Hall holds the Ellison Chair in International Floriculture at Texas A&M University. He’s an agricultural economist with expertise in the production and marketing of green industry crops. Dr. Hall keeps a close eye on economic trends and has challenged our industry to better promote the value of plants.

Hoffman Nursery’s team has worked with Dr. Hall on a strategic plan that responds to and anticipates market forces. We’ve been building our expertise, developing efficient processes, and promoting the power of grasses to the industry and beyond. These steps prepare for the future and give customers what they need to succeed with grasses.

According to Dr. Hall,

“We have to make green industry products and services a necessity and build businesses that are resilient in the face of economic volatility. Hoffman Nursery has a strategic vision that will serve their customers well, and that’s one of my goals in working with nurseries on this level.”