John Hoffman Recognized as Leader in the Horticultural Industry

For Immediate Release

Contact: Shannon Currey, Marketing Director


John Hoffman Recognized as Leader in the Horticultural Industry

Rougemont, NC (July 10, 2018) ─ Hoffman Nursery co-founder John Hoffman will be honored for his contributions to the horticulture industry. He is among the recipients of the 2018 Horticultural Industries Leadership Awards (HILA) bestowed by Greenhouse Management and Nursery Management. He and the other award recipients will be recognized during the HILA reception at Cultivate’18 in Columbus, Ohio, on Sunday, July 15, 2018.

John Hoffman’s focus on ornamental grasses began more than 30 years ago. After training in horticulture, he started a landscaping business using standard plants in the trade. Inspired by innovative designers and generous mentors like J.C. Raulston, he began incorporating grasses into his designs. He soon realized that supplying grasses offered more opportunities. In 1986 John and his wife Jill started Hoffman Nursery, Inc. to grow grasses full time. Known in the industry as the “grass guy,” he has helped build a thriving market for his favorite plants. The nursery now supplies liners of over 140 varieties of grasses to the wholesale trade across the U.S. and Canada.

While grasses are his plant passion, John’s social connections are at the heart of his personal and professional life. As he notes, “People in the industry make it all worth it. It’s an amazing group—people are open, they tell you about their experiences, they answer questions. I don’t know any other industry that’s like it.” For John, customers and acquaintances often turn into collaborators and even life-long friends.

John’s affinity for collaboration has given him many opportunities to serve the industry. He is past president of the Perennial Plant Association and has served on the boards of several horticultural organizations. He makes a point of spending time with students and getting to know their interests and aspirations. For the past several years, he’s attended the National Collegiate Landscape Competition, and the nursery has sponsored the Annual & Perennial Plant Identification event. John regularly hosts student groups at the nursery, encouraging them and sharing stories about the industry he loves.

As the horticultural industry evolves, John looks ahead for novel approaches and creative ways to adapt. He seeks out collaborations and enjoys working on solutions as a team. He is also quick to credit others for the successes. His generosity and genuine love for the industry and what he does shine through.


About Hoffman Nursery, Inc: Founded in Rougemont, North Carolina in 1986, Hoffman Nursery specializes in ornamental and native grass liners for the wholesale trade. They grow over 140 species and cultivars of grasses, sedges, and grasslike plants, and ship to wholesale customers across North America. Since its founding, the nursery has expanded to include a state-of-the-art greenhouse and production facility and over 60 cold frames and hot houses. The nursery was named Grower of the Year by the North Carolina Nursery & Landscape Association in 2011 and received the North Carolina Green Industry Council’s Blue-Green Innovator Award in 2016.

About Greenhouse Management: Greenhouse Management is the leading trade publication serving greenhouse growers. Through its website, e-newsletter, mobile app, and print magazine, Greenhouse Management provides the most relevant information about production, marketing and business management to help growers run a more efficient and profitable operation.

About Nursery Management: Nursery Management is the leading trade publication serving wholesale nursery growers. Through its website, e-newsletter, mobile app, and print magazine, Nursery Management provides the latest production, marketing and business management tips to help growers increase their profits.

Both titles are owned by GIE Media, based in Valley View, Ohio. The company employs more than 100 editors, publishers, sales representatives, marketers and other professionals.

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